Hi there! I’m Erica. I lead designers to create useful, usable, and enjoyable product experiences.


What I’ve been up to

Most recently, I’ve been building and leading a team of thoughtful, data-informed product designers with the mission to level the playing field in a traditionally one-sided industry. We work with teams across the company to create usable, useful, and enjoyable product experiences both online and offline. I've been scaling the team and our process to support an operationally complex business. From recruiting to career development to process and org design, I've been working to create an intentional and inclusive design culture.


Where I’ve worked

Design Manager
Jan 2017 - Jul 2019

Sr. Product Designer
Jun 2015 - Jan 2017

Independent Consultant
Product Designer
Aug 2014 - Jun 2015

UX / Product Designer
Feb 2012 - Aug 2014

UX Designer
Aug 2010 - Feb 2012

Insite Interactive
Art Director
Sep 2008 - Aug 2010


Some of my skills

UX Design

Design research

Visual and UI Design


Brand development


Process design

Org design




Career development


More about me

I am forever in search of the “why”. This drove my parents crazy but it makes me a better designer.


I do my best thinking in front of a sketch pad or whiteboard.


I’ve named all my plants: Zack Morris, Patrick, ZZ, Ramona, Judy, Trix, and Donna Summer.


I love to read. My most recent favorites are: Making a Manager by Julie Zhou, Essentialism by Greg McKeown, and Wuthering Heights by Emily Bronte.

Let’s chat

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